LinkedIn is the largest professional networking platform in the world, with over 750 million users across 200 countries. In recent years, it has become the go-to platform to seek job opportunities, build business relationships, gain industry insights, and showcase your professional skill set.
But despite its popularity, many users still need help making the right connections without being pushy or spammy. In this blog post, we will share some tips on how to make connections on LinkedIn without looking pushy or spammy.
by Robert Cialdini
⏱ 14 minutes reading time
🎧 Audio version available
Personalize Your Connection Requests
LinkedIn is a professional platform, and your connection requests should reflect that. Sending a generic invitation without any message can be seen as spammy or lazy. Always take the time to personalize your requests by mentioning something you found interesting about the person’s profile or work. This shows that you are genuinely interested in connecting with them and not just blindly sending out requests.
Be Clear About Your Intentions
When sending a connect request or message, being clear about your intentions is essential. For example, are you looking for job opportunities, business partnerships, industry insights, or simply expanding your network? Whatever your intentions are, make sure to mention them in your message. This helps the other person understand why you are connecting and makes the conversation more productive and less spammy.
Engage With Their Content
One of the best ways to build connections on LinkedIn is by engaging with other people’s content. Like, comment, and share industry-related posts or articles you found interesting. This way, you are contributing to the conversation and getting your name out there. In addition, engaging with someone’s content makes it easier to establish a connection as you have already shown an interest in their work.
Follow Up With A Message
Making a connection on LinkedIn is not a one-time event. After you have sent a connection request or message, follow up with another message after a few days or weeks. This shows that you are genuinely interested in building a relationship and not just connecting for the sake of it. Be polite and friendly in your message, and keep the conversation flowing by asking insightful questions or sharing your expertise.
Give Before You Receive
Finally, remember that networking is a two-way street. If you want to make valuable connections, you must give before receiving. Offer to share your expertise, make an introduction, or recommend someone for a job opportunity. When you help others, they are more likely to help you in return. This builds trust and credibility, which is essential in making meaningful connections on LinkedIn.
Making connections on LinkedIn can be daunting, but it doesn’t have to be. By following these simple tips, you can make connections without turning people off. Remember to personalize your request, be clear about your intentions, engage with their content, follow up with a message, and give before you receive. With a little effort and patience, you can build a valuable network of professionals that can help you achieve your career goals. Happy networking!
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