{"id":4437,"date":"2022-10-07T06:00:00","date_gmt":"2022-10-07T10:00:00","guid":{"rendered":"https:\/\/snapreads.com\/magazine\/?p=4437"},"modified":"2023-05-03T21:42:36","modified_gmt":"2023-05-04T01:42:36","slug":"7cs-of-business-communication","status":"publish","type":"post","link":"https:\/\/snapreads.com\/magazine\/7cs-of-business-communication\/","title":{"rendered":"The 7cs of Business Communication – How to Get Heard In Your Industry"},"content":{"rendered":"\n

The 7 C\u2019s of business communication underpin the basics of powerful communication in the workplace.<\/p>\n\n\n\n

As humans, we communicate all day long whether that be at home or work. Unfortunately, however, the message doesn\u2019t always come across as intended. This can often lead to miscommunication, misunderstandings, or simply an ignorance of the facts<\/a> being communicated. <\/p>\n\n\n\n

The 7 C\u2019s of business communication is essentially a checklist that ensures that you are able to get your message across as intended \u2013 whether that is written or verbal.<\/p>\n\n\n\n

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\"Influence<\/figure>\n<\/div>\n\n\n
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Influence<\/h2>\n\n\n\n

by Robert Cialdini<\/p>\n\n\n\n

\u23f1 14 minutes reading time<\/p>\n\n\n\n

\ud83c\udfa7 Audio version available<\/p>\n<\/div><\/div>\n\n\n\n

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Get the key ideas on Snapreads<\/a><\/div>\n<\/div>\n\n\n\n

Buy on Amazon<\/a><\/p>\n\n\n\n

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The 7 C\u2019s of Business Communication<\/strong><\/h2>\n\n\n\n

Concise<\/strong><\/h3>\n\n\n\n

A message is clear when the storyline is consistent with actions to match it. In Robert Cialdini\u2019s Influence<\/em><\/a>, <\/em>consistency is given great importance to boost the power of persuasion.<\/p>\n\n\n\n

The more details there are, the more challenging it will be for listeners to follow and engage. Therefore, when facts are mentioned, they should be followed with supporting information that is consistent. This contributes directly to persuasive business communication.<\/p>\n\n\n\n

Complete<\/strong><\/h3>\n\n\n\n

Complete communication means imparting the message in a way that helps the audience grasp it exactly as you intended. Where there is a possibility of a misunderstanding, it is better to be complete rather than be concise.<\/p>\n\n\n\n

This is especially useful in discussions of a complicated subject or matters that include technical terminology.<\/p>\n\n\n\n

If you’re not sure whether you should include a piece of information, consider whether omitting that detail will change the audience\u2019s understanding of the subject.<\/p>\n\n\n\n

Coherent<\/strong><\/h3>\n\n\n\n

Coherence means organizing your message such that each idea flows systematically into the next, making it easy to follow and make sense of.<\/p>\n\n\n\n

In order to be coherent, you should try and understand your audience and tailor your message according to their experiences whenever possible.<\/p>\n\n\n\n

Consider conditions such as age groups, environments, backgrounds, and lifestyles of your listeners while wording your message. People respond better when they can relate to the content.<\/p>\n\n\n\n

Clarity<\/strong><\/h3>\n\n\n\n

Clarity demands clear and plain language from your end. This means short, explicit, and concrete words and sentences. No fuzzy language and clich\u00e9 expressions.<\/p>\n\n\n\n

By keeping it to the point, the recipient will get a clear picture of what you are trying to communicate. Information that is worded briefly puts the emphasis on the essence of the content.<\/p>\n\n\n\n

Other points to keep in mind are to omit technical jargon, idioms, and slang. Instead, use active voice and present tense and preface your message with appropriate introductions.<\/p>\n\n\n\n

Courteous<\/strong><\/h3>\n\n\n\n

Courtesy is more than just good manners. It is about acknowledging your audience\u2019s presence by making eye contact and speaking in a conversational tone.<\/p>\n\n\n\n

Here are a few key points to consider:<\/p>\n\n\n\n