{"id":4322,"date":"2022-09-12T06:00:00","date_gmt":"2022-09-12T10:00:00","guid":{"rendered":"https:\/\/snapreads.com\/magazine\/?p=4322"},"modified":"2023-12-27T16:48:58","modified_gmt":"2023-12-27T21:48:58","slug":"successful-companies","status":"publish","type":"post","link":"https:\/\/snapreads.com\/magazine\/successful-companies\/","title":{"rendered":"5 Things Successful Companies Have in Common"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In his best-selling book <a href=\"https:\/\/www.amazon.com\/Start-Why-Leaders-Inspire-Everyone\/dp\/1591846447\">&#8220;Start with Why<\/a>,&#8221; author <a href=\"https:\/\/simonsinek.com\/\">Simon Sinek<\/a> underlines the factors that make successful companies successful. He encourages readers to go above and beyond the obvious in running their organizations or jobs \u2013 that is, going back to the root cause of why you started your work in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Sinek, leaders, and companies that are inspiring <strong><em>\u201cthink, act, and communicate exactly alike. And it\u2019s the complete opposite of everyone else.\u201d<\/em><\/strong> In this article, we will talk about the 5 lessons that can be learned from <em>&#8220;Start with Why<\/em>&#8221; that make organizations impactful and successful.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/51xrHMLGJPL.jpg?resize=150%2C225&#038;ssl=1\" alt=\"start with why by simon sinek\" class=\"wp-image-66\" width=\"150\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/51xrHMLGJPL.jpg?w=332&amp;ssl=1 332w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/51xrHMLGJPL.jpg?resize=199%2C300&amp;ssl=1 199w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/51xrHMLGJPL.jpg?resize=13%2C20&amp;ssl=1 13w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-left wp-block-heading\">Start with why<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">by Simon Sinek<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\">\u23f1  14 minutes reading time<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:15px\">\ud83c\udfa7 Audio version available<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/snapreads.onelink.me\/UV16\/qx4btij2\">Get the key ideas on Snapreads<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/www.amazon.com\/Start-Why-Indonesian-Simon-Sinek\/dp\/6020628833\/ref=sr_1_1?crid=C3PQLJ4QFEPL&amp;keywords=Start+with+why+by+Simon+Sinek&amp;qid=1657658857&amp;sprefix=start+with+why+by+simon+sinek%252Caps%252C151&amp;sr=8-1&amp;_encoding=UTF8&amp;tag=snapreads00-20&amp;linkCode=ur2&amp;linkId=5767ca61d531c768dcd9f86514715785&amp;camp=1789&amp;creative=9325\">Buy on Amazon<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Golden Circle<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sinek introduces the concept of <em>The Golden Circle<\/em>, which urges the reader to start with their <strong>WHY<\/strong> at the very center, followed by <strong>HOW<\/strong> and finally <strong>WHAT<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most important factor of <strong>WHY<\/strong> is the justification for your business to exist. It explains how things are carried out in the company and how decisions are made. It essentially defines the values of your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inspiration is Influence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When running a business, inspiration is more effective than manipulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manipulation could look like dropping prices, blinking texts, promotions, etc. These might lead to short-term gains but cost more in the long run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let people know what truly inspires your business. Help them understand why you wish to sell a product or service to them and how that product or service would solve a problem they have.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Money is Not a \u2018WHY\u2019<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Successful companies understand that money is not their <strong>WHY<\/strong>. Instead, innovation comes from thinking beyond mere financial gains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, profits are important. But they are not as important as ethics, values, and the uniqueness of your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you truly define your <strong>WHY<\/strong> beyond monetary gains, you will build a customer base that is loyal to your brand. In the words of the author,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>\u201cImagine if every organization started with WHY. Decisions would be simpler. Loyalties would be greater. Trust would be a common currency.\u201d<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Power of Trust<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When companies combine <strong>WHAT<\/strong>, <strong>HOW<\/strong>, and <strong>WHY<\/strong>, they build trust with not just their customers but also internally within the organization. For instance, people perform at their best when they are part of a culture that fits their beliefs and values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When an organization builds itself on trust and positive values, it is more likely to explore innovative avenues, take risks, and ultimately act on its vision. In contrast, if there is no trust, there would be no risks. If there are no risks, there would be no advancement of society.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Listening to Your Audience\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Successful companies listen to their audience. Something as simple as a logo can reflect on a company\u2019s brand image and how people perceive it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But going beyond the audience, you should also observe and listen to your competition. When you observe your competition and listen to your audience, you will come up with a list of your own factors that your organization should consider in order to serve the customer better. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doing so would help your organization make better decisions and improve its structure consistently.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>What Is Snapreads?<\/strong><\/h2>\n\n\n\n<center><figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=261%2C261\" alt=\"\" class=\"wp-image-47\" width=\"261\" height=\"261\" srcset=\"https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?w=3000&amp;ssl=1 3000w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=620%2C620&amp;ssl=1 620w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?resize=20%2C20&amp;ssl=1 20w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?w=1320&amp;ssl=1 1320w, https:\/\/i0.wp.com\/snapreads.com\/magazine\/wp-content\/uploads\/2018\/05\/2-1.png?w=1980&amp;ssl=1 1980w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/figure><\/center>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">With the Snapreads app, you get the key insights from the best nonfiction books in minutes, not hours or days. Our experts transform these books into quick, memorable, easy-to-understand insights you can read when you have the time or listen to them on the go.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background no-border-radius\" href=\"https:\/\/snapreads.onelink.me\/UV16\/be9bf153\">Start Your Free Trial<\/a><\/div>\n<\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In his best-selling book &#8220;Start with Why,&#8221; author Simon Sinek underlines the factors that make&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":4358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[27],"tags":[355],"class_list":["post-4322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work-success","tag-successful-companies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Things Successful Companies Have in Common<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snapreads.com\/magazine\/successful-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things Successful Companies Have In Common\" \/>\n<meta property=\"og:description\" content=\"In his best-selling book &#8220;Start with Why,&#8221; 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