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<\/figure><\/div>\n\n\nThinking Fast and Slow<\/h2>\n\n\n\n
by Daniel Kahneman<\/p>\n\n\n\n
\u23f1 12 minutes reading time<\/p>\n\n\n\n
\ud83c\udfa7 Audio version available<\/p>\n<\/div><\/div>\n\n\n\n
Buy on Amazon<\/a><\/p>\n\n\n\n According to Jeff Bezos, you don’t choose your passions; they choose you because you need to be fully invested in your chosen field to achieve success. If you are not passionate about what you do and devote all your time and energy to it, you will never succeed.<\/p>\n\n\n\n In Jeff Bezo\u2019s case, originally, his passion was an online book shop\/ tech company. He started his company in 1994, running it from his garage in Seattle funded by a $300,000 loan from his parents. Bezo’s warned investors that there was a 70% chance the business would fail or go bankrupt. Amazon did nearly fail in 2002 when Bezos was forced to close distribution centers and lay off staff, but the company bounced back and by 2004 turned a profit of over $400 million.<\/p>\n\n\n\n Bezo\u2019s mantra is Get Big Fast, a slogan he had printed on company sweatshirts, and as one of the largest and most successful companies<\/a> in the world, he has certainly lived up to his slogan.<\/p>\n\n\n\n Richard Branson attributes his success to his passion for learning something new every day, whether for business or personal reasons.<\/p>\n\n\n\n His career has undoubtedly followed a varied path from starting with a magazine he had launched at age 16, called Student. In 1970 he created a mail-order record shop, leading to the Virgin megastores. Today, Virgin is a major force in business in many diverse global industries from healthcare to healthcare space travel. Richard Branson is one of the richest men in the world, with a net worth of 4.8 billion.<\/p>\n\n\n\n Richard Branson remains passionate about learning and embracing and leading new trends and technologies in a constant drive to move forward. His motivation is a quest for constant learning, as he says, <\/p>\n\n\n\n
\n\n\n\nFollow your passion<\/strong><\/h2>\n\n\n\n
Never stop learning<\/strong><\/h2>\n\n\n\n
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