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{"id":4182,"date":"2022-02-23T18:00:00","date_gmt":"2022-02-23T23:00:00","guid":{"rendered":"https:\/\/snapreads.com\/magazine\/?p=4182"},"modified":"2023-12-27T16:57:38","modified_gmt":"2023-12-27T21:57:38","slug":"how-to-create-an-irresistible-offer-and-get-clients-in-no-time","status":"publish","type":"post","link":"https:\/\/snapreads.com\/magazine\/how-to-create-an-irresistible-offer-and-get-clients-in-no-time\/","title":{"rendered":"How to Create an Irresistible Offer and Get Clients in No Time"},"content":{"rendered":"\n

You want to make an offer no one can refuse, but how can you do that? Is there some magic trick or a few magic words that you need to utter to capture a customer\u2019s interest\u2013 and most importantly, their money?<\/p>\n\n\n\n

\n\n\n
\n
\"Influence<\/figure><\/div>\n\n\n
\n

Influence<\/h2>\n\n\n\n

by Robert Cialdini<\/p>\n\n\n\n

\u23f1 14 minutes reading time<\/p>\n\n\n\n

\ud83c\udfa7 Audio version available<\/p>\n<\/div><\/div>\n\n\n\n

\n
Get the key ideas on Snapreads<\/a><\/div>\n<\/div>\n\n\n\n

Buy on Amazon<\/a><\/p>\n\n\n\n

\n\n\n\n

Be Clear<\/strong><\/h2>\n\n\n\n

The first trick to remember is that there are likely countless other businesses like you, and they\u2019re likely all trying to do the same. But you can still <\/em>stand out by being genuine. Being clear brings in more customers than you think.<\/p>\n\n\n\n

Create your irresistible<\/a> offer by making a very clear offer that\u2019s easily understood. People who don\u2019t fully understand or are convinced of what your service\/product can do for them will not <\/em>take the extra step to buy.<\/p>\n\n\n\n

Be as clear, concise, and specific as you can. There is no need to use overly complicated or clouded terms that confuse clients. What really sells is the truth\u2013 and showing it through numbers, percentages, dates, and proven data that convey the specifics of your offer while <\/em>still also making it intriguing.<\/p>\n\n\n\n

Sell Time<\/strong><\/h2>\n\n\n\n

Or to put it in other words, sell an offer that saves time rather than one that saves money<\/em>. Most of the time, yes, people are looking to save money, but another thing they\u2019re looking for is to save time. Think about it. Everyone is always busy. And time is the only thing we always want more of and want to minimize the amount we waste it.<\/p>\n\n\n\n

When your offer markets your product as a time-saver, you\u2019ve succeeded in marking it as a whole experience\u2013 one a customer will be more likely to listen to and invest in.<\/p>\n\n\n\n

And, hey, if selling on price isn\u2019t getting you the results you wanted, why not time this instead? In addition, when selling time saving experiences, you\u2019re also creating a connection with the customers and the product because they begin to think about it in a positive way. On the other hand, a product\u2019s dollar value leaves them feeling less <\/em>connected or irritated, especially if they\u2019re not willing to pay extra. Leave the negative light behind and, remember, time is a great positive perception booster.<\/p>\n\n\n\n

Try Decoy Marketing<\/strong><\/h2>\n\n\n\n

Decoy marketing is one of those things that should <\/em>be counterintuitive, but it strangely isn\u2019t. What is it? Decoy marketing, also known as decoy pricing or the asymmetric dominance effect, is when you offer a similar but inferior product to your customers in order to make your intended product more appealing.<\/p>\n\n\n\n

By now, you know that price is marketing\u2019s most delicate element. It\u2019s the thing customers put the most thought into.<\/p>\n\n\n\n

By highlighting the inferiority of the second product\u2013 and how Product Number 1 knocks it out of the park, your customers will feel swayed favorably. They see a compromise, and they feel like they will be getting the best deal. The decoy effect works best when you\u2019re comparing not two, but three <\/em>products.<\/p>\n\n\n\n

The decoy then becomes the \u201cattraction effect.\u201d Its entire purpose is to be priced to make one of the other products infinitely more attractive. These two other products \u201cdominate\u201d it in terms of pricing, quantity, quality, and extra features. It will nudge the customers towards your target, which is the more expensive option. Plus, it gives customers the satisfaction of thinking they have the upper hand.<\/p>\n\n\n\n

Offer Scarcity<\/strong><\/h2>\n\n\n\n

It\u2019s amazing what thinking there\u2019s only one day left in the sale does. Black Friday is a prime example of that. So one of the things to further make your offer more enticing is to give your customers a reason, right here and now, to buy on the spot. In order to do that, you need to either offer a discount, a premium offer, or a time-limited deal. Add as many bonuses to the offer as you can that it would be idiotic to pass up.<\/p>\n\n\n\n

A customer\u2019s attention span towards an offer is usually short. They expect to feel robbed or to find overpriced offers. So if they see all those extras stacked up, you get past those worries.<\/p>\n\n\n\n

Remember earlier when we said you want to sell time saving offers? This time, we\u2019re going to use time again, but we\u2019re going to wield it to our advantage. What\u2019s the best thing better than a discount? A discount on a time limit.<\/p>\n\n\n\n

Provide a sense of scarcity to nudge customers towards making that leap they may be hesitant to take. Instead of just offering a discount, say it’s a sale that will only be available for a day or for the next two days. Deadlines encourage people to make the buying decision now<\/em>.<\/p>\n\n\n\n

Seek Immediate Response<\/strong><\/h2>\n\n\n\n

The same way a discount or a time-limited offer often secures clients, requiring an immediate response does the same. Note that time is of the essence. Both for you and for the client. You never guarantee that once they leave, they\u2019ll come back, having reconsidered the offer.<\/p>\n\n\n\n

That\u2019s why businesses like car dealerships, for example, always push to get you to buy in this instance. They know that when the client steps outside, the chances of them making the purchase dramatically lessens. For an immediate response, have a powerful call to action added to your offer.<\/p>\n\n\n\n

Think of your clients as someone that needs to be carefully guided. Tell them exactly what you want them to do and clarify the next steps. If your business is based online, this is amazing. You can add the cherry on top of your compelling offer by using bold colors and buttons, as well as remove any extra that may deter a client.<\/p>\n\n\n\n

Connect to Your Clients<\/strong><\/h2>\n\n\n\n

To get clients in no time, it\u2019s important to connect with them. Think about what goals and struggles they usually have. A great and essential shortcut is to focus on a specific audience. This way, you can make your offer as appealing as possible.<\/p>\n\n\n\n

It\u2019s infinitely harder to market your offer to the whole world\u2013 and definitely impossible to grow your business when you\u2019re stretched too thin. By specializing in a niche to targeting a specific audience, you may even be able to charge more due to the specificity of your offer.<\/p>\n\n\n\n

Start with the audience first.<\/p>\n\n\n\n

By now, you may already have a great general idea on this. See what kind of audience would benefit more from your business. Approach it from a fresh perspective and an open mind. Really immerse yourself into what their world looks like, what their struggles are, and what kind of goals they have\u2013 what kind you <\/em>can help them with. Is there something they want to get done but can\u2019t? How will your offer help them do that?<\/p>\n\n\n\n

To really dive into your clients\u2019 minds, in your offer, put an emphasis on how valuable your product is in terms of time and benefits, not just money.<\/p>\n\n\n\n

Offer Bundle Offers<\/strong><\/h2>\n\n\n\n

What is it about bundle offers that make customers go for them? Bundle offers are one of those irresistible offers. You have probably already purchased countless bundle offers yourself. It\u2019s a win-win if there ever is one. It gives you the ability to sell more items, makes your offer more valuable than that of your competitors, and almost guarantees return clients. So if you do it properly, a bundle offer will boost your sales and <\/em>increase client satisfaction in the same breath.<\/p>\n\n\n\n

People are always looking to get more value for what they\u2019re paying\u2013 or to at least get their dollar\u2019s worth. After a long day of turning down competitive prices they can\u2019t afford or a product they don\u2019t know yet if they\u2019ll like, they\u2019ll find your offer! It could be, for example, something like \u201cGet three products for the price of two!\u201d This is irresistible.<\/p>\n\n\n\n

Because, well, then, a client will run the logic of it in their mind. It does seem more advantageous for them to take advantage of this offer. And who knows when they\u2019ll get another chance to get a similar deal? And out comes the credit card.<\/p>\n\n\n\n

Wield Testimonials To Your Advantage<\/strong><\/h2>\n\n\n\n

How likely are you to buy a product that has raving reviews rather than one that doesn\u2019t? It\u2019s just something human. We\u2019re way more likely to buy a product, even at an added cost, if you know <\/em>or have heard before that it\u2019s a valuable product. This happens if the testimonial we heard came from a close source, an ad, or even from strangers. They say it takes one to two raving reviews. That\u2019s all you need at first to secure clients\u2019 trust. If you don\u2019t have reviews or testimonials yet, that\u2019s okay! Be your own ambassador to your brand or ask a loved one. <\/p>\n\n\n\n

Referral and affiliate programs also work wonders in this aspect. Referral programs are one of those methods that are untouchable due to how effective they are. Studies show that 83% of people in the US are way more likely to buy a product after a referral from someone they need. 83%<\/em>. A referral program is simple. You reward customers for spreading the word about your product\/service. It encourages them to talk about your business and <\/em>it builds a stronger relationship with clients, which ensures their return and them becoming your strongest advocates.<\/p>\n\n\n\n

\n\n\n\n
\n

What Is Snapreads?<\/strong><\/h2>\n\n\n\n
\"\"<\/figure><\/center>\n\n\n\n

With the Snapreads app, you get the key insights from the best nonfiction books in minutes, not hours or days. Our experts transform these books into quick, memorable, easy-to-understand insights you can read when you have the time or listen to them on the go.<\/p>\n\n\n\n

Start Your Free Trial<\/a><\/div>\n\n\n\n

<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

You want to make an offer no one can refuse, but how can you do…<\/p>\n","protected":false},"author":1,"featured_media":4748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[27],"tags":[335],"class_list":{"post-4182":"post-4182","post":"post","type-post":"type-post","status-publish":"status-publish","format-standard":"format-standard","has-post-thumbnail":"has-post-thumbnail","hentry":"hentry","category-work-success":"category-work-success","tag-irresistible-offer":"tag-irresistible-offer"},"yoast_head":"\nHow to Create an Irresistible Offer and Get Clients in No Time<\/title>\n<meta name=\"description\" content=\"Looking to create a powerful offer? 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