not <\/em>take the extra step to buy.<\/p>\n\n\n\nBe as clear, concise, and specific as you can. There is no need to use overly complicated or clouded terms that confuse clients. What really sells is the truth\u2013 and showing it through numbers, percentages, dates, and proven data that convey the specifics of your offer while <\/em>still also making it intriguing.<\/p>\n\n\n\nSell Time<\/strong><\/h2>\n\n\n\nOr to put it in other words, sell an offer that saves time rather than one that saves money<\/em>. Most of the time, yes, people are looking to save money, but another thing they\u2019re looking for is to save time. Think about it. Everyone is always busy. And time is the only thing we always want more of and want to minimize the amount we waste it.<\/p>\n\n\n\nWhen your offer markets your product as a time-saver, you\u2019ve succeeded in marking it as a whole experience\u2013 one a customer will be more likely to listen to and invest in.<\/p>\n\n\n\n
And, hey, if selling on price isn\u2019t getting you the results you wanted, why not time this instead? In addition, when selling time saving experiences, you\u2019re also creating a connection with the customers and the product because they begin to think about it in a positive way. On the other hand, a product\u2019s dollar value leaves them feeling less <\/em>connected or irritated, especially if they\u2019re not willing to pay extra. Leave the negative light behind and, remember, time is a great positive perception booster.<\/p>\n\n\n\nTry Decoy Marketing<\/strong><\/h2>\n\n\n\nDecoy marketing is one of those things that should <\/em>be counterintuitive, but it strangely isn\u2019t. What is it? Decoy marketing, also known as decoy pricing or the asymmetric dominance effect, is when you offer a similar but inferior product to your customers in order to make your intended product more appealing.<\/p>\n\n\n\nBy now, you know that price is marketing\u2019s most delicate element. It\u2019s the thing customers put the most thought into.<\/p>\n\n\n\n
By highlighting the inferiority of the second product\u2013 and how Product Number 1 knocks it out of the park, your customers will feel swayed favorably. They see a compromise, and they feel like they will be getting the best deal. The decoy effect works best when you\u2019re comparing not two, but three <\/em>products.<\/p>\n\n\n\nThe decoy then becomes the \u201cattraction effect.\u201d Its entire purpose is to be priced to make one of the other products infinitely more attractive. These two other products \u201cdominate\u201d it in terms of pricing, quantity, quality, and extra features. It will nudge the customers towards your target, which is the more expensive option. Plus, it gives customers the satisfaction of thinking they have the upper hand.<\/p>\n\n\n\n
Offer Scarcity<\/strong><\/h2>\n\n\n\nIt\u2019s amazing what thinking there\u2019s only one day left in the sale does. Black Friday is a prime example of that. So one of the things to further make your offer more enticing is to give your customers a reason, right here and now, to buy on the spot. In order to do that, you need to either offer a discount, a premium offer, or a time-limited deal. Add as many bonuses to the offer as you can that it would be idiotic to pass up.<\/p>\n\n\n\n
A customer\u2019s attention span towards an offer is usually short. They expect to feel robbed or to find overpriced offers. So if they see all those extras stacked up, you get past those worries.<\/p>\n\n\n\n
Remember earlier when we said you want to sell time saving offers? This time, we\u2019re going to use time again, but we\u2019re going to wield it to our advantage. What\u2019s the best thing better than a discount? A discount on a time limit.<\/p>\n\n\n\n
Provide a sense of scarcity to nudge customers towards making that leap they may be hesitant to take. Instead of just offering a discount, say it’s a sale that will only be available for a day or for the next two days. Deadlines encourage people to make the buying decision now<\/em>.<\/p>\n\n\n\n