Coca-Cola \u2013 Refresh the world. Make a difference.<\/strong><\/h2>\n\n\n\nAs one of the world’s most successful and beloved brands, Coca-Cola aims to connect with a broader audience. While the brand is primarily known for its extensive range of drinks, they hope to inspire their consumers to take a break from their products to refresh their minds and spirit. In addition, the company is constantly aiming to follow more sustainable practices and improve people’s lives in the communities they sell their products to.<\/p>\n\n\n\n
‘Make a difference is a wide-reaching statement that Coca-Cola uses to share its plans to improve our planet and the communities in our world. Purpose has always played a considerable part in the brand’s vision, and you’ll find that the company’s top employees try to embody this brand’s purpose statement in the decisions they make. We often neglect to consider the brand purpose of brands we use every day, but you’ll find that companies, such as Coca-Cola, have so<\/em> much more to offer to the world than just beverages.<\/p>\n\n\n\nApple \u2013 To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries worldwide.<\/strong><\/h2>\n\n\n\nApple is known for offering companies and individuals some of the best technological products on the planet. They strive to push the boundaries of what is possible, seen in every new product they release. However, their company is so much more than just a technology-producing corporation. This is reflected in their brand purpose statement, which shares that they want to impact a wide variety of individuals worldwide.<\/p>\n\n\n\n
The company’s brand purpose statement has evolved slightly over the years, but it always comes down to creating high-quality products that will inspire change in the world around them. The company is continuing to expand, which is reflected in their mention of the 140 countries they currently operate in. They also work to appeal to a broader audience than you might realize, ensuring that everyone from students to engineers benefit from their products.<\/p>\n\n\n\n
These five brand purpose statement examples come from some of the world’s most successful and purposeful companies. They all have a clear idea of what they want to offer to the world, which is reflected in every product or service they launch. When writing a brand purpose statement, take the time to think about the audience that you are trying to attract to your business. You’ll find that a strong brand purpose statement will give them a clear idea of what you have to offer and inspire your employees to put their heart and soul into everything they do.<\/p>\n\n\n\n
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