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<\/figure><\/div>\n\n\nGood to Great<\/h2>\n\n\n\n
by Jim Collins<\/p>\n\n\n\n
\u23f1 14 minutes reading time<\/p>\n\n\n\n
\ud83c\udfa7 Audio version available<\/p>\n<\/div><\/div>\n\n\n\n
Buy on Amazon<\/a><\/p>\n\n\n\n While every startup has unique marketing needs, everyone begins their journey from the same foundation. That\u2019s why these basics should be the first focal point when reaching out to customers during the early days of a business.<\/p>\n\n\n\n Organic traffic converts at a much higher rate than any other form of digital marketing. That\u2019s why it makes sense to focus on this essential investment.<\/p>\n\n\n\n It also takes time for an optimization campaign to gain traction. Some startups need 6-12 months of ongoing development before their information and value are noticed.<\/p>\n\n\n\n How do you begin optimizing your content as a beginner?<\/p>\n\n\n\n Most keyword queries are four words or longer. Instead of focusing on the term alone, you can optimize your content by thinking about the specific questions people ask when searching for results in your industry or niche.<\/p>\n\n\n\n When you want to reach your startup\u2019s audience personally, email is one of the best digital tools in your toolbox. Brands that invest in this marketing effort see a return on their investment of up to $42 for each $1 spent<\/a>.<\/p>\n\n\n\n Although it is easier to automate this process, people want authenticity when interacting with startups.<\/p>\n\n\n\n That means investing in a service provider that lets you create personalized content while automating as many steps as possible. When you master this step, you\u2019ll send messages to different subscriber lists based on their interests, while connecting on an individualized level.<\/p>\n\n\n\n How do you create a high-performance email?<\/p>\n\n\n\n Don\u2019t forget about optimizing your call-to-action button! It should describe the exact action the reader needs to take to complete the next step if they\u2019re interested in the value proposition from your email.<\/p>\n\n\n\n If you want to expand your customer base, you need to go to where the people are to see a positive result.<\/p>\n\n\n\n When you look at the world through digital eyes, the place to find most people is social media. Over half of the people on our planet<\/a> use this resource for various purposes. <\/p>\n\n\n\n Facebook has billions of active accounts that could turn into potential customers. Additional platforms include, but are not limited to, Twitter, Pinterest, LinkedIn, and Instagram.<\/p>\n\n\n\n Once a startup creates a social media profile, it needs to implement these steps to connect with potential customers.<\/p>\n\n\n\n
\n\n\n\nWhat Are the Digital Marketing Basics for Startups to Master?<\/strong><\/h2>\n\n\n\n
Optimize Your Content<\/strong><\/h2>\n\n\n\n
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2. Use Personalized Emails<\/strong><\/h2>\n\n\n\n
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3. Invest in Social Media<\/strong><\/h2>\n\n\n\n
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