Buy on Amazon<\/a><\/p>\n\n\n\n
\n\n\n\nBut before we begin, here\u2019s a brief explanation of what persuasive language actually is.<\/p>\n\n\n\n
What is Persuasive Language?<\/h2>\n\n\n\n
It is a type of language used by the speaker to convince the audience to agree to his viewpoint. It is an argument aimed at changing someone\u2019s mind. The people who use persuasive language use many techniques to support their argument. This language usually contains logical arguments. <\/p>\n\n\n\n
Persuasive Techniques:<\/p>\n\n\n\n
People use persuasive techniques to make people to agree with what they are saying. They are all about the ways to persuade and attract anyone. Some of these techniques include: <\/p>\n\n\n\n
Evidence<\/h2>\n\n\n\n
One can make their argument more persuasive by using evidence. By doing so, the readers see the author as more knowledgeable, which makes your argument feel more reliable and logical. <\/p>\n\n\n\n
For example: expert opinions, statistics, anecdotal evidence, and research findings.<\/p>\n\n\n\n
Using Exclusive and Inclusive Language:<\/h2>\n\n\n\n
The speaker can persuade the audience by using the exclusive and inclusive language. Exclusive language, such as \u2018them\u2019, \u2018those people\u2019, and \u2018others\u2019 create distance between the listener and the subject. Whereas, inclusive language, such as \u2018our\u2019, \u2018we\u2019, and \u2018us\u2019, creates a sense of responsibility, solidarity, and connection. <\/p>\n\n\n\n
Examples: <\/p>\n\n\n\n
\u2018Others don\u2019t want this to happen because\u2026\u2019<\/p>\n\n\n\n
\u2018People like us want to change this\u2019.<\/p>\n\n\n\n
Rhetorical Questions<\/h2>\n\n\n\n
This is a type of question that is asked for effect only and does not require answers. This type of question is asked for when trying to engage the audience. It encourages the audience to consider the issue. Such as \u2018Do we really want our next generation growing in a polluted environment?\u2019<\/p>\n\n\n\n
Cause and Effect<\/h2>\n\n\n\n
Your argument must contain a cause and effect relationship. It is very important for persuading your audience. <\/p>\n\n\n\n
Connotations<\/h2>\n\n\n\n
The emotional meaning attached to a word matters. The authors should take special care in choosing their words so that their purposes are suited by the connotation.<\/p>\n\n\n\n
For example, \u2018Health crisis\u2019 vs. \u2018Health issues\u2019 and Freedom fighter\u2019 vs. \u2018Terrorist\u2019<\/p>\n\n\n\n
Analogy<\/h2>\n\n\n\n
One persuasive language techniques is the use of analogy. It is a form of reasoning that is used for making a particular point by comparing one thing with another. <\/p>\n\n\n\n
Generalization<\/h2>\n\n\n\n
Generalization means to make arguments about a whole group that is based on a few members of that particular group. It will help you a lot in persuading your audience. <\/p>\n\n\n\n
Humor<\/h2>\n\n\n\n
Humor, adding irony, puns, sarcasm, jokes, and satire, helps by providing a more friendly and engaging tone to the audience. Due to the use of humorous language, the audience is far more likely to stay engaged. <\/p>\n\n\n\n
Jargon<\/h2>\n\n\n\n
The audience can be persuaded by the author that they are expert by the use of specialized terms. <\/p>\n\n\n\n
Formal Language<\/h2>\n\n\n\n
The author can sound more knowledgeable through the use of formal language. It makes the argument feel more rational and reasonable. <\/p>\n\n\n\n
Colloquial Language<\/h2>\n\n\n\n
Colloquial language is everyday, informal, and conversational language. It\u2019s friendly and familiar. It also makes the audience think that the author is on the same page with them. Sounds really good. Doesn\u2019t it?<\/p>\n\n\n\n
Repetition<\/h2>\n\n\n\n
The author can persuade the audience by repeating words, letters, and phrases. It helps him to fix his point of view in the mind of his audience. <\/p>\n\n\n\n
Be Empathetic<\/h2>\n\n\n\n
The use of empathy is a useful persuasive technique. When the reader feels you understand and relate to their experiences, they are more likely to believe you. The audience\u2019s sensitivity can be targeted by using an emotional appeal. <\/p>\n\n\n\n
Emphasize Your Point<\/h2>\n\n\n\n
You can emphasize your point by exaggerating it. It helps you to express exclusivity and urgency. Emphasize to convey an impactful meaning. One can emphasize their point through the use of hyperbolic expressions. <\/p>\n\n\n\n
Imagery<\/h2>\n\n\n\n
One can persuade someone through the use of descriptive language. It is a powerful persuasive technique. You can persuade readers by describing something vividly. <\/p>\n\n\n\n
Ethos<\/h2>\n\n\n\n
An ethical appeal is called ethos. It is used to convince the audience of the author\u2019s character or credibility. The audience can be convinced that the author is a reliable source through the use of ethos. One can develop ethos through the use of appropriate topics and languages for the audience. It will make you seem unbiased and fair. <\/p>\n\n\n\n
Pathos<\/h2>\n\n\n\n
An emotional appeal is called pathos. You can appeal to the emotions of the audience through this technique. Sympathy from the audience can be invoked through the use of pathos. Using this technique, the author can make the audience feel what he wants them to feel. One can develop pathos through the use of emotional tone, meaningful language, stories of emotional events, emotion evoking examples, and implied meanings. <\/p>\n\n\n\n
Appealing<\/h2>\n\n\n\n
It is a persuasive language technique used in writing. Various emotions can be touched through the use of appeal. These emotions include: Fears, protecting their family, desire to seem intelligent and desire to be healthy.<\/p>\n\n\n\n
Agitate then Solve<\/h2>\n\n\n\n
Try to figure out the problem or issue that your audience is facing. Sympathize with them and then offer them solution to solve that issue or problem. <\/p>\n\n\n\n
Use of Persuasive Words<\/h2>\n\n\n\n
One persuasive technique is to use such words that help in persuading the audience easily. One can easily influence the reader\u2019s decision-making power through the use of some powerful words.<\/p>\n\n\n\n
Let us now discuss the pros and cons of using persuasive language:<\/p>\n\n\n\n
Pros:<\/p>\n\n\n\n
\n- One can change the opinion of the audience through its use.<\/li>\n\n\n\n
- It gives the audience hope that their problems can be solved.<\/li>\n\n\n\n
- It helps you get what you want.<\/li>\n<\/ul>\n\n\n\n
Cons:<\/p>\n\n\n\n
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