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{"id":3410,"date":"2021-07-02T06:00:00","date_gmt":"2021-07-02T10:00:00","guid":{"rendered":"https:\/\/snapreads.com\/magazine\/?p=3410"},"modified":"2023-05-08T11:51:24","modified_gmt":"2023-05-08T15:51:24","slug":"cold-emails-that-get-responses","status":"publish","type":"post","link":"https:\/\/snapreads.com\/magazine\/cold-emails-that-get-responses\/","title":{"rendered":"How to Write Cold Emails that Get Responses and Grow Your Business"},"content":{"rendered":"\n

Have you been sending out cold emails in masses, yet receive little to no response? There is a very specific formula to getting a cold email right, and we have it!<\/p>\n\n\n\n

\n\n\n
\n
\"influence<\/figure><\/div>\n\n\n
\n

Influence<\/h2>\n\n\n\n

by Robert Cialdini<\/p>\n\n\n\n

\u23f1 15 minutes reading time<\/p>\n\n\n\n

\ud83c\udfa7 Audio version available<\/p>\n<\/div><\/div>\n\n\n\n

\n
Get the key ideas on Snapreads<\/a><\/div>\n<\/div>\n\n\n\n

Buy on Amazon<\/a><\/p>\n\n\n\n

\n\n\n\n

But before we begin learning how to write a cold email, let\u2019s define what it is and what it does. A cold email is a message. You send it to prospects in an attempt to grow your business. There is a very specific distinction that keeps it from being spam.<\/p>\n\n\n\n

Unlike ordinary, generic spam that almost never gets successful results, cold emails help you grow your company by connecting with prospective clients.<\/p>\n\n\n\n

When do you send cold emails? When you have a particular business you want to speak to. It could be when you want to talk about a product with a public figure or to offer to sponsor a post. You could also send cold emails when you find someone on LinkedIn you wish to turn into a customer.<\/p>\n\n\n\n

If you have tried sending cold emails and found little to no success, you may not be doing it right. Here how you can get your prospects to not just open and read through your email, but actually respond.<\/p>\n\n\n\n

Make Sure You Have the Right Audience<\/strong><\/h2>\n\n\n\n

This should be 101 for cold emails: finding the right audience. You could nail every aspect of your email, but if it\u2019s not going out to the right people, you might as well be sending them straight to the trash.<\/p>\n\n\n\n

When people send emails, all they have in mind is reaching the ultimate boss. However, that person may not have the time to respond to you. And in most cases, they aren\u2019t necessarily in charge of the department you want. <\/p>\n\n\n\n

When you target a prospect, find someone who is likely to actually listen to your pitch because they handle the relevant part of the business. Once you have their attention, your offer can be moved up the company chain of command.<\/p>\n\n\n\n

Picking the right audience means knowing exactly whom you\u2019re writing to.<\/p>\n\n\n\n

It\u2019s also important to know that each client is unique. That means they have vastly different needs, company sizes, and budgets. Thus, they need different approaches.<\/p>\n\n\n\n

You need to stand out among the many cold emails they receive on a daily basis. Do your due diligence and find common ground to work up to a conversation and to an eventual business relationship.<\/p>\n\n\n\n

Have an Attention-Grabbing Subject Line<\/strong><\/h2>\n\n\n\n

All right, you know who you want to send the email to. This is the next step: writing a captivating, attention-grabbing subject line.<\/p>\n\n\n\n

Overall, it should be small enough to be easily comprehensible and eye-catching. It should be at about three to seven words.<\/p>\n\n\n\n

It goes without saying that they need to be of utmost relevance to the prospect.<\/p>\n\n\n\n

A subject line needs to be:<\/p>\n\n\n\n

    \n
  1. Intriguing<\/li>\n\n\n\n
  2. Genuine (aka human-like, not generic)<\/li>\n\n\n\n
  3. Tied to the subject of the rest of the email<\/li>\n\n\n\n
  4. And if you can, an acknowledgment of the prospect’s expertise.<\/li>\n<\/ol>\n\n\n\n

    The reason why you need to put a lot of thought into your subject line is that it\u2019s the very first thing your prospect sees. It\u2019s what makes them decide if they want to open your cold email or not. Essentially, it\u2019s your first impression, so make it count.<\/p>\n\n\n\n

    It needs to be a hook– kind of like how magazine articles, newspaper ads, and marketing posts are catchy. Not sure what to write in your subject line? Here are a few strategies. You can implement more than one at a time.<\/p>\n\n\n\n

    Make it personal. Your first strategy should be about connecting with the recipient of the email. Everyone wants to be acknowledged and seen as a valuable individual. Treat them that way.<\/p>\n\n\n\n

    Some people use humor to add a personal touch to make their cold emails compelling. Others promise instant gratification to hook people. <\/p>\n\n\n\n

    The marketing strategy of using FOMO to your advantage is an age-old technique. FOMO, the fear of missing out, makes a person not just read your email, but to respond to it for fear of losing out on a valuable offer.<\/p>\n\n\n\n

    Take Guess\u2019 compelling line, \u201cTonight only: a denim lover\u2019s dream.\u201d A person would be more inclined to click, knowing that the offer is limited.<\/p>\n\n\n\n

    Keep Readers Interested With A Compelling Opening Line<\/strong><\/h2>\n\n\n\n

    Your subject line has effectively drawn the recipient of the email in. Now, you have to keep them interested.<\/p>\n\n\n\n

    The opening line is arguably more important because it\u2019s what the recipient sees as their preview.<\/p>\n\n\n\n

    While sometimes it\u2019s necessary to start with a greeting and announce your name , it\u2019s not the best opening to lead with. To hold a reader\u2019s attention long enough to get them to race to read past that first sentence, your introduction needs to stand out.<\/p>\n\n\n\n

    Don\u2019t Be Overly Market-y<\/strong><\/h2>\n\n\n\n

    People can recognize an overly market-y sounding email the moment they get the notification for it.<\/p>\n\n\n\n

    Although they\u2019re called \u201ccold emails,\u201d you want to make them feel like you\u2019re not sending a copy-paste marketing template. Consider changing your phrasing so they sound more like you\u2019re speaking to them. Be friendly. A lot of people find success with adding nice greetings or a touch of humor in the form of friendly slang and attention-grabbing idioms.<\/p>\n\n\n\n

    Have a Clever Introduction<\/strong><\/h2>\n\n\n\n

    A clever introduction is non-negotiable. Of course, it\u2019s difficult to find a suitable start to a cold email. You want to dive right into business details and why your business is so exciting.<\/p>\n\n\n\n

    A good intro is imperative. It shouldn\u2019t exceed three lines. And it should be all about the prospect. Grab their attention cleverly by acknowledging them, their expertise, their work, and the company they work for.<\/p>\n\n\n\n

    Whoever said flattery doesn\u2019t get you anywhere wasn\u2019t entirely honest. It will at least make them pay attention long enough to see your product.<\/p>\n\n\n\n

    Offer a Solution<\/strong><\/h2>\n\n\n\n

    Finally, we\u2019ve reached the actual body of the email. The next ingredient to making a spectacular email that will guarantee you\u2019ll get responses is this: make an entirely new draft.<\/p>\n\n\n\n

    Your current method may be stating your product or service\u2019s features. However, you need to change your approach so that it appears you\u2019re offering a personalized solution to a prospect\u2019s problem instead.<\/p>\n\n\n\n

    You want to make them feel like they\u2019ll benefit from responding to you. Stating what the benefits are for them makes you stand out from what would otherwise be spam. This is how you present why they should choose you.<\/p>\n\n\n\n

    If your method isn\u2019t working, that\u2019s okay! It just means that you haven\u2019t found your winner yet. If something isn\u2019t working, try another strategy, until you find one that works for you. The best thing about cold emails is that you can experiment.<\/p>\n\n\n\n

    We have one word for this part: metrics. They\u2019ll help you distinguish between a successful strategy and a failed one. As you test out new approaches, keep track of the responses they gather. You\u2019ll notice a difference. You can also see the open rate of your emails and be able to play with your opening and subject lines.<\/p>\n\n\n\n

    End With a Call-To-Action<\/strong><\/h2>\n\n\n\n

    Almost there! The last thing you need in a cold email that gets responses is a call-to-action. A call to action puts the ball in the prospect\u2019s court while assuring them that you\u2019re ready to take care of the details.<\/p>\n\n\n\n

    \n\n\n\n
    \n

    What Is Snapreads?<\/strong><\/h2>\n\n\n\n
    \"\"<\/figure><\/center>\n\n\n\n

    With the Snapreads app, you get the key insights from the best nonfiction books in minutes, not hours or days. Our experts transform these books into quick, memorable, easy-to-understand insights you can read when you have the time or listen to them on the go.<\/p>\n\n\n\n

    Start Your Free Trial<\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Have you been sending out cold emails in masses, yet receive little to no response?…<\/p>\n","protected":false},"author":1,"featured_media":3411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[27],"tags":[226],"yoast_head":"\nHow to Write Cold Emails that Get Responses and Grow Your Business<\/title>\n<meta name=\"description\" content=\"Discover the right way to write cold emails that get responses! 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