facts<\/a> about this particular platform is that users expect to see ads, offers, deals, and discounts. In fact, they even search for them!<\/p>\n\n\n\nYou can go a step further and take advantage of the location feature. You can get 79% more engagement by tagging posts with your location to attract local customers.<\/p>\n\n\n\n
Invite Experts for \u201cSocial Media Takeovers\u201d<\/h2>\n\n\n\n
You have probably seen countless brands call a guest celebrity or expert to temporarily \u201ctake over\u201d their social media account for a few hours or a day to post content, share funny bits, reply to comments, and connect with fans in livestreams.<\/p>\n\n\n\n
Inviting experts is one of the easiest and direct ways to increase social exposure. You, the owner of the business, get to benefit from the expert\u2019s influence, the followers that flock after them, and their positive association. And the expert profits, too! They gain more exposure, share your audience, and experience your product.<\/p>\n\n\n\n
Reach out to experts to take over your account\u2014let\u2019s say you\u2019re using Instagram at the moment\u2014and ask them to post educational content. People who follow them will tune in to the live story, share, and tell their own followers to check out where their favorite expert is answering questions and hanging out at the moment.<\/p>\n\n\n\n
Social proof is more powerful than you imagine. It gives customers these emotional triggers that ultimately influence their response to brands. Hosting an expert not only inspires them to form a positive opinion about your product but also gives them the feeling that they are a part of something much bigger.<\/p>\n\n\n\n
Social proof works to justify your pricing, validate what you claim your product can do, and more! Whether you realize it or not, you\u2019re already getting large amounts of social proof, but whether it’s positive or negative attention, that\u2019s up to you, if you follow these upcoming tips.<\/p>\n\n\n\n
Highlight Customer Reviews and Testimonials<\/h2>\n\n\n\n
Want to use the Halo Effect to your own benefit? There\u2019s a nifty feature on Instagram where you can add highlights and have them play out like a story. People who see customers praising your product, ethics, and quality of service may just be the thing that makes them slide into the DMs and ask about the availability of your product.<\/p>\n\n\n\n
Before you can post customer reviews, you have to get them first. Many businesses shy away from asking for reviews in fear of getting a negative one that may drive away future clients, but a few negative reviews will drown out in comparison to the dozens of positive ones.<\/p>\n\n\n\n
Encourage reviews by reaching out to customers in person for their opinion, contacting repeat customers, having surveys, and offering incentives. Then, screenshot the comments of those who left reviews and add them to your highlights.<\/p>\n\n\n\n
This may be the oldest marketing tool in the box, but its powerful effect isn\u2019t to be ignored. Reviews offer potential customers a chance to develop a positive mindset about you before they engage with your brand. <\/p>\n\n\n\n
And having large amounts of people raving about your service instinctively puts FOMO, the Fear of Missing Out, in potential customers, who will want to join in on what\u2019s good.<\/p>\n\n\n\n
Share Milestones<\/h2>\n\n\n\n
Since social proof is \u201ca psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation,\u201d sharing milestones invokes the same effect.<\/p>\n\n\n\n
What does sharing milestones mean? When you reach an impressive number of users, such as a hundred or thousands, you post about it. You can also share milestones in the form of notifying users of the anniversaries of your first brand and first sell.<\/p>\n\n\n\n
This is a great way to both show that a lot of people have previously enjoyed your product and express gratitude for your existing fanbase.<\/p>\n\n\n\n
Influencer Marketing<\/h2>\n\n\n\n
Like having an expert take over your social media account, consider asking an influencer market it for you.<\/p>\n\n\n\n
This is how you get celebrity social proof in a way that\u2019s cost-efficient. Reach out to a micro-influencer and offer to sponsor them. Micro-influencers are people who have a social media influence, especially in a niche area, but haven\u2019t reached celebrity status yet.<\/p>\n\n\n\n
Having them make a post or video or pose in your store will skyrocket and double the number of people who know about your product.<\/p>\n\n\n\n
When their fans see them using and promoting your business, they\u2019ll want to mimic them.<\/p>\n\n\n\n
See, you don\u2019t necessarily need a website to use social proof!<\/p>\n\n\n\n
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