Simon Sinek

Start With Why

How Great Leaders Inspire Everyone to Take Action

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Start with why (2009) is a good read book where the author unfolds the secret behind inspiring other people. The author focusses on giving the readers the tactic to use why to influence response to an action. Start With Why covers a comprehensive outlook on the use of why to inspire thinking and action.

  • Readers who are interested in persuasive and leadership oriented books.
  • People who need to use persuasion to generate sales or inspire change.
  • Anyone interested to learn how to use "why" to get desired results.

Simon O. Sinek is a British/American author, motivational speaker, and marketing consultant. He is the author of four books including the 2009 bestseller Start With Why: How Great Leaders Inspire Everyone to Take Action.


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