Robert Cialdini

Influence

Science and Practice

15 minute read    Audio Available

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Influence: Science and Practice is a psychology book examining the key ways people can be influenced by "Compliance Professionals". The book's author is Robert B. Cialdini, Professor of Psychology at Arizona State University.

  • Readers who are interested in persuasive and leadership oriented books.
  • People who need to use persuasion to generate sales or inspire change.
  • Anyone interested to learn how to use why to get desired results.

Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.

 


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