Malcolm Gladwell
Blink
15 minute read Audio Available
Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
- Readers who are interested in persuasive and leadership oriented books.
- People who need to use persuasion to generate sales or inspire change.
- Anyone interested to learn how to use why to get desired results.
Malcolm Timothy Gladwell CM is an English-born Canadian journalist, author, and speaker. He has been a staff writer for The New Yorker since 1996.
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